B-2-B Exchange

Event Details

Merkle's 2018 B-2-B Exchange will take place Thursday, October 25 - Friday, October 26 in Austin, Texas. This invite only event brings together senior industry leaders for a day and a half of learning, interactive discussions and networking with colleagues from world-class brands. This year's theme, Putting the B-to-P in B-to-B, focuses on how different organizations are dealing with today’s competitive and dynamic marketplace. Presentations and discussions will be facilitated by leading B-to-B executives and include real-world examples.

Key Takeaways

Discuss how B2B has learned from B2C evolving to B2P (Business to Person) - all about the individual
See how data is your greatest asset for B2P
Learn from experts why media activation is crucial to your overall B2P marketing strategy

Interested in attending? Complete the form on this page and one of our team members will reach out.