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2020 ANA DC Nonprofit Conference

February 19 - 21 | Washington, DC

Event Details

Merkle is excited to be speaking at the 2020 ANA DC Nonprofit Conference in DC on Feb. 19-21!

See details below regarding our speaking engagement on Feb. 21 on integrating data. 

Our Sessions

Date/Time: 1:00pm, February 21

Track: Analytics

Many nonprofits, large and small, store “program” and fundraising data in a variety of disparate environments and operational silos, creating inefficiencies, compromising revenue and creating poor constituent experiences. Learn how leading nonprofit organizations are leveraging advancements in technology to combine their data to gain a single view of their prospects and constituents across all programs. While this may sound intuitive and even elementary, many of the largest and most advanced nonprofits struggle with this every day. This allows nonprofits to leverage analytics and insights to better understand audience interests, attitudes and behaviors to create more relevant content, improve targeting, optimize spend across all media and channels to improve engagement, retention, gift frequency and short and long-term.

In this session, Becky Johnson, VP of Constituent Experience and Digital Transformation at The American Heart Association, will share how she is transforming an iconic brand into a model of fundraising efficiency and effectiveness.

Becky Johnson

VP, Constituent Experience & Digital Transformation, The American Heart Association

Greg Fox

VP, Nonprofit Customer Strategy, Merkle

Sudeshna Sen, Ph.D

VP, Audience Analytics, Merkle

Speaker:

Sudeshna Sen

Sudeshna Sen

Vice President, Analytics

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