At this year's Masters of B2B Marketing Conference industry leaders will share insights and perspectives to help improve decision making and become better business marketers. To
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How a former chef masters the complex art of simplicity in marketing
What do cooking and marketing have in common? More than you think. In this session, Neil Siddons, CMO of GE Additive, the world leader in metal additive design and manufacturing, and Adryanna Sutherland, global president of gyro, a Merkle Company, will discuss five imperatives for success in the kitchen and in B2B marketing, all within the context of focus, simplicity, and flexibility.
In this session you’ll learn:
- How timeless brands evolve to stay relevant in a fast-paced world
- How GE Additive pivoted their marketing strategy during COVID-19
- The benefits of diversity at work (& how marketers can embrace it)
Global President, gyro, a Merkle Company