Merkle is joining dentsu in sponsoring the ANA Masters of Marketing Conference.
As the marketing and advertising industry continues to battle the complex challenges of the last year, the 2021 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies that CMOs from leading brands implemented to adapt to today's evolving customer needs. These growth champions will share their stories of success based on the ANA Growth Agenda and the theme, "Force for Good. Force for Growth."
Gaming is the Highway Into the Metaverse
As technologies like AR, VR, NFTs and blockchain gain more traction, so does the notion of the ‘metaverse’ as a potential successor of the internet, to the point that companies like Facebook and Epic Games are re-defining their future vision as ‘metaverse companies’.
As consumers attention increasingly turns to this new ecosystem for entertainment, socialization and shopping, we will address how gaming represents brands’ best opportunity to test how they will represent themselves in a future metaverse state.