At this years' ANA Nonprofit Federation Winter Conference, attendees will hear case studies and success stories from experts and industry leaders that will provide actionable solutions to the issues and challenges organizations face in 2022's challenging and dynamic environment. The conference will bring together fundraising and marketing professionals to exchange innovative ideas and generate creative strategies that can help build and strengthen donor relationships.
Planned Giving: What's Your Plan?
For many nonprofits, stewarding a donor to the point of a planned gift is the holy grail. It’s often a challenge to identify leads, promote the program, and foster a relationship along the way. Many planned giving donors start as mail donors — is there a way to drive in more qualified planned giving prospects right at the first touch via direct mail acquisition? The answer is yes!
Planned Giving is a major source of revenue for nonprofits, with some organizations seeing up to 99% of the planned giving donors coming from direct mail. In this session, hear from experts in the industry on not only developing a successful planned giving program, but taking it to the next level. We’ll talk acquisition audience and package strategy to target donors with a higher propensity to become a planned giving donor and developing a journey to cultivate these donors and upgrade them to considering a planned gift. Leave our session feeling confident you and your team have a plan for planned giving.
Senior Director, Client Strategy