5th Annual Smith School Business Summit

October 28 | Washington, DC

Event Details

Merkle is excited to be speaking at the fifth Annual Smith School Business Summit on October 28 in Washington, DC. This year’s theme is: Success in a VUCA World: Leading in Volatile, Uncertain, Complex and Ambiguous Times.

Merkle's Chairman & CEO, David Williams, will be keynoting the event and Cheridy Bell, COO Sales, Merkle will also be joining a panel at the event, along with other industry leaders. 

The panel, titled, "Now What? Converting Data Into Insights," will examine the current state and challenges of data analytics, including how to convert data into insights that drive strategy.  As technology continues to evolve, businesses are scrambling to keep up with data collection, data storage and data analytics needs. Increasingly, managers are asking: "Now what? What do we do with all this data?" Technology that focuses on the handling of data is not enough -- managers need insights to inform decisions. 

Panelists

·        Cheridy Bell, Group COO, Merkle Inc.

·        Renee Daulong, Global Brand and Reputation Research Manager, Dell

·        John Eaton, SVP Social Intelligence, Ipsos

·        Sam Khan, Executive Director, Advanced Analytics, MGM Resorts International

·        Adam McCann, Specialist Leader, Deloitte Consulting LLP

Faculty Moderator: Wendy W. Moe, Professor and Academic Director, MS in Marketing Analytics, Robert H. Smith School of Business

For more information and to register, visit the event page directly

To schedule a meeting with David, Cheridy, or another member of the Merkle team, please complete the form below. 

Our Sessions

Location: Omni Shoreham Hotel
Date/Time: 8:00am, October 28

The panel, titled, "Now What? Converting Data Into Insights," will examine the current state and challenges of data analytics, including how to convert data into insights that drive strategy. As technology continues to evolve, businesses are scrambling to keep up with data collection, data storage and data analytics needs. Increasingly, managers are asking: "Now what? What do we do with all this data?" Technology that focuses on the handling of data is not enough -- managers need insights to inform decisions.

Speaker:

Cheridy Bell

Cheridy Bell

Analytics Chief of Staff

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