Digital intelligence and technological innovation are reshaping financial services business models, working practices and core aims. Brands in the financial services sector can no longer rely on rudimentary metrics of success such as profitability alone. Organizations need to be more alert, agile and quicker to adapt to emerging trends in our industry and challenges in wider society. The 7th Annual Digital Marketing For Financial Services Virtual Summit will discuss:
- Optimize your digital marketing plans for financial services in light of COVID-19
- Gain insight into best practices from leading brands in the digital financial service sector
- Prepare for digital innovation 3.0 and drive the evolution of smart finance
Interested in watching our presentation on-demand? Complete the form to view the session.
Driving digital results through behavioral economic principles
In marketing, especially digital marketing, where you have fractions of seconds to influence a customer action, you’ve got to know how to tap into the human decision making process at a deeper level. During this session we’ll challenge your perceptions about what it means to be customer centric and we’ll show you how a basic knowledge of behavioral economics can help your digital experience stand out from the crowd.
Complete the form to watch the session on-demand.
EVP & GM, Insurance & Wealth Management, Merkle