Krish Sailam, SVP, Global Programmatic Solutions, and Jacob Beck, Associated Director, Programmatic at DWA, A Merkle Company will be speaking at the AdExchanger's Programmatic I/O taking place on April 29-30 in San Francisco
Interested in meeting with the team? Contact [email protected] to schedule!
ABM in the Age of Advanced Data Processing and Activation
Account Based Marketing (ABM), which has historically relied on list building to market to “accounts,” or select groups of people at target businesses, now benefits from a plethora of data signals. Are you thinking about your ABM strategy in the most current way or are you overwhelmed by a surplus of data? Join DWA, a Merkle Company, for a session detailing simple and actionable steps for creating a more robust ABM strategy in 2019.