Brand Safe Or Cheap. Take Your Pick?
Ad buyers have fought a tough, uphill battle to secure marketer access to brand-safe inventory at scale. Now that they have it, will they pay for it? Our panelists will discuss the ad quality revolution and how advertisers and publishers get to a fair value exchange.
Moderator: James Hercher, Reporter, AdExchanger
- Coleen Kuehn, Chief Media Officer, Merkle
- Joshua Lowcock, Chief Digital & Innovation Officer / Global Brand Safety Office, UM Worldwide
- Brandon Miller, Digital Marketing Lead, Land O’ Lakes
- Paul Wallace, VP Media Solutions, Vice Media
Chief Media Officer