We are so excited to speak at this year's ADMA Global Forum taking place in Sydney, Austrailia on August 4-5!
ADMA Global Forum is a two-day conference that brings together global leaders that are changing the world of data-driven marketing and media & advertising who will present case studies on various topics including: Content, Customer Acquisition, Customer Retention, B2B Marketing, Data-Driven Marketing, Tech Trends and Media.
On Tuesday, August 4 at 11:30am, Merkle's Will Bordelon, EVP, General Manager and Michele Roper Elrod, EVP, Head of Marketing, Regions Financial Corporation will present the keynote session "Transforming to Compete in the Age of the ‘Always Addressable, Mobile Consumer". During this session they will explore:
- New expectations for banks to know each customer and engage consistently across all channels
- Leveraging data-driven marketing to develop a highly personalised channel experience
- Defining the future state customer experience
- Aligning the executive team around the necessary organisational transformation