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Adobe Summit

March 25 - 29 | Las Vegas, NV

Event Details

Merkle is proud to sponsor the 2018 Adobe Summit taking place March 25-29 in Las Vegas!

Gain insights, develop skills, reimagine experiences! At the 2018 event, attendees will gain valuable insights, tools and techniques for keeping customers engaged and driving brand loyalty and growth. Stop by Booth 725 to learn more!

Interested in joining Merkle for Dinner? We are pleased to host industry specific dinners on Tuesday (Retail, Health and Travel, Media & Entertainment) and Wednesday (B-2-B, Financial Services & Insurance Wealth Management). Request an invite! In addition, axis41 is hosting a VIP Summit Dinner. RSVP here!

Want to meet with a member of our team during Adobe Summit? Schedule today via [email protected] 

Our Sessions

Date/Time: 2:30pm, March 28

How do you take a global financial services leader rooted in heritage and keep them relevant in a changing landscape driven by technology and new competitors? Hear how Aviva is delivering on this challenge, using technology to overcome the legacy of disparate data and communication silos and shifting its organizational structure to completely rethink its approach to marketing.

Aviva shares its approach to connecting communications through the Adobe Marketing Cloud and how its organization has changed to fully embrace the opportunities this brings. By thinking and acting like a challenger, Aviva has put itself back in the game as a more nimble, more effective, and more innovative competitor—and has the results to prove it!

View session information

Speakers:

Mike Oakey

Mike Oakey

Global Head of Digital Marketing, Aviva

Paddy Freeman

Paddy Freeman

Global Digital Marketing Technology Lead, Aviva

Margaret Wagner

Margaret Wagner

EVP, EMEA

David Skinner

David Skinner

Vice President, Strategic Alliances and Partnerships

Steve Riegel

Steve Riegel

Sr. Director, Customer Experience

Location: Venetian 3321 Hospitality Suite
Date/Time: 4:00pm, March 28

No matter what channel you use to connect with your customers, they’ve come to expect an individualized experience. In this session you’ll learn how Adobe Target can be integrated with other Adobe Experience Cloud tools to test and personalize cross-channel experiences – from website to email and advertising. We’ll demonstrate a real-world use case on how technologies can be truly integrated and enabled to achieve 1:1 personalization.

Following the presentation, join us for complimentary cocktails and appetizers! Register today!

 

Speakers:

Frank Hong

Frank Hong

Vice President, Platform Architecture

Jason Hickey

Jason Hickey

Sr. Product Marketing Manager, Adobe Target

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