Merkle is proud to sponsor the 2018 Adobe Summit taking place March 25-29 in Las Vegas!
Gain insights, develop skills, reimagine experiences! At the 2018 event, attendees will gain valuable insights, tools and techniques for keeping customers engaged and driving brand loyalty and growth.
Stop by Booth 628 to learn more!
Want to meet with a member of our team during Adobe Summit? Schedule today - firstname.lastname@example.org
Reimagined marketing: How a 200-year-old FS leader went digital
How do you take a global financial services leader rooted in heritage and keep them relevant in a changing landscape driven by technology and new competitors? Hear how Aviva is delivering on this challenge, using technology to overcome the legacy of disparate data and communication silos and shifting its organizational structure to completely rethink its approach to marketing.
Aviva shares its approach to connecting communications through the Adobe Marketing Cloud and how its organization has changed to fully embrace the opportunities this brings. By thinking and acting like a challenger, Aviva has put itself back in the game as a more nimble, more effective, and more innovative competitor—and has the results to prove it!