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Adobe Summit 2018 - London

May 3 - 4 | London, England

Event Details

Merkle is a proud sponsor, exhibitor and speaker at this year's Adobe Summit, taking place in London May 3 - 4, 2018.

We hope you're able to join our session, focused on Aviva's Audience of One: How A 300-year-old Disruptor Puts Customers First!  

In this session, Mike Oakey, Head of Customer Marketing, Aviva UK & Margaret Wagner, EVP EMEA, Merkle, will answer the question, How do you take a global financial services leader rooted in heritage and keep them relevant in a changing landscape driven by technology and new competitors? Hear how Aviva is delivering on this challenge, using technology to overcome the legacy of disparate data and communication silos, and shifting its organisational structure to completely rethink its approach to marketing. Aviva shares its approach to connecting communications through the Adobe Marketing Cloud and how its organisation has changed to fully embrace the opportunities this brings. By thinking and acting like a challenger, Aviva has put themselves back in the game; more nimble, more effective, more innovative - and has the results to prove it!   

Please plan to visit the Merkle stand at the show and reach out today to schedule a meeting with our team onsite!

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