We are excited to speak during two sessions at this year's Advertising Technology: IAB Marketplace - Spotlight: Programmatic taking place May 11 in New York City!
The rise of programmatic technologies have created opportunities and challenges for every player in the marketing and media ecosystem. Businesses are restructuring, sales teams are evolving, and the knowledge and skill sets required for success have changed dramatically. But the technology is an enabler, not an end in itself. It should enable a more trustworthy supply chain, drive brand dollars into digital, and ultimately deliver creativity at scale.
The 2015 IAB Ad Technology Marketplace - Spotlight: Programmatic will focus on how technology is paving the way for creativity, efficiency, and better business for brands, agencies, and media companies.
1:45 PM - 2:30 PM Beyond Viewability: Industry Leaders on Implementation & What’s Next
IAB calls on leaders from across the ecosystem to individually answer the three biggest questions on viewability and beyond, then opens the floor for a Town Hall where the audience can engage with experts.
Jonathan Bellack, Director, Product Management, Google
John Clyman, Director of Engineering, Brand Protection & Security, Rubicon Project
James Deaker, Vice President, Revenue Management, Privacy and Policy, Yahoo
Angelina Eng, Vice President, Platform Solutions & Activation, Merkle
Julian Zilberbrand, Executive Vice President, Activation Standards, Insights and Technology, Zenith Media
Moderated by: Peter Minnium, Head of Brand Initiatives, IAB
Introduction by: Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB
3:10 PM - 3:35 PM The Future of OpenDirect
Improving Adoption and Scalability with Automated Guaranteed Buying
Angelina Eng, Vice President, Platform Solutions & Activation, Merkle & Joe Pych, Founder & Chief Executive Officer, Bionic