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Advertising Week XII

September 28 - October 2

Event Details

We are excited to be presenting and participating in 4 sessions at Advertising Week 2015 taking place in New York City from September 28 – October 2.

Join us at the NASDAQ MarketSite located at 4 Times Square for the following presentation:

Monday September 28 at 1:30pm | The Rise of the Platform Marketer - Request your session ticket

Presented by: Craig Dempster, EVP & Digital Agency Group Lead, Merkle
Panelists: Charlie Weiss, VP, Ad Marketplaces, News Corp; Christine Buscarino, VP, eCommerce Marketing, Office Depot; Joe Zawadzki, CEO, MediaMath; John Lee, EVP & Chief Strategy Officer, Merkle

In the age of digital, consumer behavior is in a state of constant flux, creating major disruption for consumer brands attempting to acquire and build long-lasting relationships with customers. The greatest opportunity to gain competitive advantage in the age of digital is to achieve addressability at scale, leveraging data and analytics to deliver targeted, personalized experiences through the evolving digital audience platforms. This session will explore the competencies needed to make it real.

Stop by ADARA Stage at Times Center Hall on Wednesday September 30 at 12:30pm for a session on Mobilizing Data

Panelists: Andy Fisher, Chief Analytics Officer, Merkle; Adam Guy, VP of Market Development, Neustar, Andy Hibbler, VP, Brand Partnerships and Advertising, Whitepages; Dave Smith, VP, Monetization and Yeld, Pandora; Dr. JT Kostman, Chief Data Officer, Time Inc.

How do you reign in the wild, wild, west of mobile data and measurement? How do you advance the power of mobile data to drive business value?

We are hosting a panel discussion at the Liberty Theater (233 W 41st St, New York):

Wednesday September 30 at 1:00pm | The Neuroscience of Marketing - Request your session ticket

Panelists: Dr. Carmen Simon, Cognitive Neuroscientst, Rexi Media; Bill Besselman, VP, Integration & Digital Strategy, Under Armour; Ron Park, VP, Analytics, Merkle
Moderated by: Leah van Zelm, VP, Digital Strategy, Merkle

A majority of decisions are made at an automatic, subconscious level, yet marketers often take a very rational approach to marketing. In this session, we’ll tell you how to apply the principles of neuroscience to individual targeting and digital communications by examining the latest findings on the role of dopamine, memory, and habituation in consumer behavior. Once you understand what drives consumer decisions you can influence them through the right targeting, message, content and creative experience.

Stop by the ADARA Stage at Times Center Hall on Wednesday September 30 at 3:00pm for the session "Inspiring Buyer Confidence in Programmatic"

Panelists: Nicholas Illobre, Director, Performance Media Capabilities, Merkle; Julie Clark, Programmatic Sales, Hearst Core Audiennce, Hearst; Richard Sobel, SVP AOD Solutions, VivaKi
Moderated By: Matt Wolfrom, VP, Corporate Communications, PubMatic

When programmatic arrived on the advertising scene it seemed like a buyer’s dream come true: real-time audience targeting at scale. Fast forward a few years and there have been a few bumps in the road to marketing nirvana. Concerns about impression quality, fraud and viewability have vexed buyers even as they shift more spend to programmatic channels. This expert panel will engage in a lively discussion about the ways these issues are being addressed by individual market players and the industry at large.

Programmatic advertising has the potential to be every marketer’s dream because of its ability to target audiences in real time at scale. Yet buyer confidence has been shaken at times due to questions around inventory quality and brand safety. Buyers are concerned about impression quality, fraud and viewability even as they continue to increase their spend on programmatic. The industry has begun to address these issues but more will need to be done before buyers are completely confident when buying advertising inventory offered programmatically. This session will see expert panelists explore the challenges involved in creating a safe programmatic bid environment for buyers. The panel will also discuss the ways the industry and its individual players are tackling these issues head-on.

Make sure you register so you don't miss these exciting presentations!  If you would like to schedule a meeting with a member of the Merkle team at this event, please contact us at [email protected].