Merkle is looking forward to speaking at the ANA Digital Marketing Conference @ Boston Market on December 5th in Golden, CO!
At this exclusive 1-Day conference, learn how top marketers are driving deeper consumer engagement with their brands through search & digital display, digital partnerships, social media & influencer marketing, digitally native brands, and more!
The Five Gotcha’s of a Unified Measurement Strategy
When your numbers don’t add up, your Excel report takes 10 minutes to open or you struggle to find insights, it can be tempting to hastily invest in unified measurement, however not all unified measurement strategies are created equal. In this session, Amanda Gessert, Senior Director, Data Visualization and Measurement, at Merkle, will walk through the five common “gotchas” you should avoid when investing in a unified measurement.
Senior Director, Data Visualization and Measurement