Merkle is proud to be speaking at this year's ANA Digital & Social Media Conference, taking place July 13 - 15 at the St. Regis Monarch Beach in Dana Point, CA.
On Monday, July 14, Matt Naeger, EVP, Digital Strategy at Merkle, will kick off the conference with a breakfast session titled, "Digital Platforms are Conversation Starters."
Engaging your customers requires beginning a conversation that interests them. In this session, Matt will explain how to speak with customers in a more relevant, personalized manner, enhancing their journey with your brand by designing direct conversation streams over digital targeting platforms. He’ll cover the competencies necessary to execute addressable digital media programs at scale across display, search, social, and online video delivery platforms. Offer your customers a meaningful conversation, and they’ll keep coming back. This session is not to be missed!
To learn more about the ANA Digital & Social Media Conference and to register, visit their event site. To set up a meeting with Matt or another member of the Merkle team while you're at the show, please contact our Events team today.