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ANA B2B Marketing Conference

March 24 - 25 | Virtual

Event Details

Merkle is excited to be sponsoring and speaking at the 2021 B2B Marketing Conference taking place on March 24-25.

This virtual conference will showcase the four global growth priorities, endorsed by more than 300 CMOs on the Global CMO Growth Council, that when implemented will drive business and grow sales through B2B marketing: brand creativity and media; data, technology, and measurement; talent and marketing organization; society and sustainability.

To access the on-demand session recording from the ANA, please complete the form.

Our Sessions

Location: Virtual
Date/Time: 12:50pm, March 24

While the impacts of COVID-19 have been felt everywhere, commercial real estate (CRE) has been forced to confront its own unique set of challenges as people emptied out of offices, hotels, and worked from their homes. These changes have fundamentally reshaped human interaction, forcing businesses to adapt quickly and reinvent themselves during the immediate recovery period to take into account health concerns, social distancing guidelines, safety protocols and mass remote working.

Jones Lang LaSalle (JLL), a global leader in commercial real estate services, has been at the center of it all, helping clients reimagine their operational models and make physical spaces ready for re-occupancy through their multi-phased (re)entry program.

The future of office space is far from decided, however, one thing is certain: businesses will not go back to the way we knew before the pandemic.

In this session, Jill Khouri, CMO – Americas at JLL, and Michael McLaren, CEO, Merkle B2B, will discuss the long-lasting implications the pandemic will have on commercial real estate, the role technology can play to increase efficiencies, and how CRE leaders can use a variety of innovative approaches to ensure that your workplace works for you.

To access the on-demand session recording from the ANA, please complete the form.

Speaker:
Michael McLaren

Michael McLaren

Global B2B Lead