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ANA Masters of B2B Marketing

October 14 - 15 | Virtual

Event Details

Merkle is excited to be sponsoring and speaking at the 2020 ANA Masters of B2B Marketing virtual event on October 14-15.

The world around us is changing, but B2B marketing doesn’t stop. Marketers are innovating and setting a new standard for themselves as businesses pivot to remain relevant to customers while positioning themselves for future growth. The 2020 Masters of B2B Marketing Conference will showcase CMOs from the world’s leading brands and thought leaders. Join us to find out what’s next in B2B marketing!

Interested in talking to our speakers? Request a meeting

Our Sessions

Location: Virtual
Date/Time: 2:53pm, October 15

B2B marketing is undergoing a fundamental transformation. Technology is not only raising expectations at a breakneck speed but also creating new ones in the process. Increasingly, today’s business buyers and influencers expect a consumer-like experience. They want it to be personal, relevant, convenient, anticipatory and more valuable than ever before, all delivered at the right time and on the platform and channel of their choice. To keep up with this shifting world, especially in these unprecedented times, B2B leaders must adapt and rise to mounting challenges quickly. The good news is marketers that can erase barriers between marketing, sales, and IT to deliver against these soaring expectations will reap the rewards.

In this session, find out how Transamerica took the first step towards more connected buyer experiences, where they are in their journey, and where they’re going.

Key takeaways:
• How to use qualitative and qualitative data to align your team around a unified vision
• Recommendations for how to aggerate data from multiple sources and systems
• How your company can use a single customer view for a competitive advantage


Michael McLaren

Global B2B Lead - Merkle / CXM

Jamie Poston

Head of Enterprise Marketing, Transamerica