Analytics Rising is a free virtual digital analytics conference taking place on October 11, 2018. It will feature 30+ sessions, all 30 minutes each, designed to level-up your knowledge of analytics and data-informed marketing.
Experience the full stack marketing technology used to create actionable analytics strategies by the top experts in the industry. From tag deployment, best practices and ongoing management, this event features a wide variety of speakers and includes award-winning case studies from this year’s Cannes Lions festival.
Click here to register now!
Marketing at the Speed of Today's Empowered Customer
Today’s customer journey is complex and the speed at which customers make decisions, and expect a response is faster than ever. As a result, no matter where in the journey, the new competitive advantage relies on how fast you can cater to them at the moment they expect.
Learn a new approach to marketing that reduces complexity and helps you to supercharge the customer journey. You’ll learn about new technologies and capabilities to help you execute faster, obtain insights and analytics quickly, and adapt to ever-changing customer expectations.
- Drive faster execution and remove roadblocks using new organizational models
- Activate customer data in smarter ways and increase speed to analytics using leading cloud and customer data technologies
- Future-proof your marketing approach against constant change and create an extensible technology stack that’s ready for continuous innovation
- Achieve value in under 45-days using this new approach—regardless of the organizational challenges that lie ahead (Use cases - lense of the consumer)
Craig will be presenting with Elizabeth Robillard, VP of Partnerships at Lytics.
Vice President, Technology, Chief Solution Architect
Leveraging Cloud Technology for Marketing Analytics
When you stitch together all marketing touchpoints across all customers, marketing data can get BIG! Analyzing and visualizing that much data using tools like on-premise databases and Excel can really slow things down. Learn how Merkle, an international marketing agency, overcame the challenge of stitching together and analyzing all of that data by combining the power of Google Cloud Platform and Tableau. We will walk through real-life case studies of how we architected the solutions, challenges we overcame, and tactics for how you can take a bite-sized approach to big data marketing analytics.
Director, Marketing Intelligence