Data driven email marketing is essential to optimizing your email marketing campaigns. Data is everywhere. But are you using the correct data in the right way to achieve success? In this virtual event, each session will showcase how to effectively use data in email marketing to greatly increase levels of engagement and provide powerful return on investment (ROI).
Interested in discussing your email marketing campaigns with Jose? Request a consultation.
Using Data to Bring Value and ROI to your Email Marketing Campaigns During Times of Crisis
In this session, Jose will cover the data relevant challenges email marketers are facing in developing programs during times of crisis and demonstrate how CRM is more valuable than ever before. Topics include:
The impact the pandemic is having on marketing program budgets and how to best adjust now and in the future
How the collection and usage of customer data impacts email campaigns, measurement and ROI
Showing incremental value of new programs and increased personalization
Demonstrating value of email marketing to senior management as this communications channel becomes even more critical during these challenging times
EVP, Vertical Lead, Automobility, Travel, and Entertainment, Merkle