Merkle will be speaking at this year's Association of Medical Media conference, taking place May 17, 2018 in New York City.
Jeff Godish, Vice President, Digital Strategy Lead at Merkle will join a panel titled, "Changing Needs and Expectations for HCP Media."
This will be moderated panel of agency executives, to discuss the changing needs for managing HCP media, considering all the digital options. The questions will address many aspects of what data is used to target HCPs, how access to data influences media decisions, and the expanded role programmatic platforms are having in media buys.
The panelist will share their views on the necessity of balancing and integrating audience data with endemic content. The panel will also address the importance of adding new ad technology, native ad formats, custom and multi-channel programs to achieve campaign objectives.
The goal of this session is to establish ground work for deeper discussions between agencies and HCP publishers around the challenges of delivering and measuring audience driven media solutions across platforms. The panel will wrap with suggestions for action steps to construct a roadmap for deeper working relationships between agencies and publishers.
Panelists include Execs from:
Keith Betz, VP Client Services, Butler/Till Health Group
Megan Davis, VP, SSCG Media Group
Eugene Lee, EVP, Managing Director, CMI
Dora Shankman, CEO, Shankman Marketing and Media Resources
Jeff Godish, VP Digital Strategy and Planning, Merkle Healthcare
James Akhbari, VP Digital Media Director, Havas Healthmedia
Moderated By: Leslie Laredo, Founder - The Laredo Group and President - The Academy of Digital Media (A Laredo Group Company)
Please reach out today to [email protected] to set up a meeting with Jeff while onsite in NYC!