Merkle is a proud speaker at this year's B2B East Summit, taking place June 25 & 26 in Washington, DC.
On Wednesday, June 25 at 3:25pm, Scott Cone, Merkle's SVP, CRM Strategy and Solution Offerings will join thought leaders from Kennametal and Accenture on a panel titled, "Positioning Your Marketing Operation Ahead of Evolution in the B2B Multichannel Arena."
Creating a unified customer experience by developing detailed customer and prospect knowledge and leveraging that to share relevant content across multichannel venues is becoming a top priority for B2B marketers. This panel session explores how you can better position your marketing operations to capitalize off of the evolving approach to B2B communications.
What’s In It for You:
• Creating a holistic approach to online and offline marketing efforts
• Leveraging email databases to target customers via social channels
• Understanding how delivering and targeting digital content can mirror traditional channels
• Shifting from context based targeting to individual level targeting.
We hope you're able to join us! To learn more about the B2B East Summit and to register, please visit their showsite. To set up a meeting with Scott or another member of the Merkle team while you're there, please contact us today!