B-2-B Exchange
Merkle's 2018 B-2-B Exchange will take place Thursday, October 25 - Friday, October 26 in Austin, Texas. This invite only event brings together senior industry leaders for a day and a half of learning, interactive discussions and networking with colleagues from world-class brands.
Putting the B-to-P
in B-to-B
About the Event
This year's theme, Putting the B-to-P in B-to-B, focuses on how different organizations are dealing with today’s competitive and dynamic marketplace. Presentations and discussions will be facilitated by leading B-to-B executives and include real-world examples,
The Exchange Experience
Hear from Last Year's Attendees
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“I really enjoyed the panel discussions with real-case examples of people-based marketing implementation in large corporate environment. Those exchanges are extremely valuable for marketers & business leaders driving real change inside their organizations and how to address the challenges of big data surge.”
Xavier Perez
EMEA Marketing Operations Senior Director, Dell
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“The 2017 Merkle B-to-B exchange has been a fantastic opportunity to discover how other brands are progressing in the digital transformation and orchestrating Sales and Marketing enablement.”
VP
Fortune 1000 B-2-B Provider
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“Being able to share thoughts with other brands, marketing agencies and research partners has been a powerful learning to bring back internally into our company and move forward on marketing transformation and contact strategy execution.”
VP
Fortune 1000 B-2-B Provider
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“Merkle’s B-to-B Exchange is a thought leadership event that brings your company up to speed on where you should be and key changes that needs to occur in your internal organization to follow market transformation.”
Vincent Hontebeyrie
EMEA Commercial CRM & BI Director
