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B2B Exchange

Merkle's 2019 B2B Exchange will take place Thursday, October 10 - Friday, October 11 in Austin, Texas. This invite only event brings together senior industry leaders for a day and a half of learning, interactive discussions and networking with colleagues from world-class brands.

Modern B2B Marketing: Creating the Ideal Future State

Join Merkle and leading B2B marketers in Austin and hear from industry marketing experts. This year’s theme, Modern B2B Marketing: Creating the ideal future state  focuses on how a successful marketing future state will be a more personal and relevant one, and how organizations are evolving to meet the demands of today’s customers while navigating a dynamic B2B marketplace. We’ll explore the critical interdependencies between data, technology, content, and media – and how businesses are developing new approaches and solutions to meet the ever-increasing expectations of customers. Learn about innovations and new solutions that are being deployed by leading B2B marketing organizations.


You’ll gain concrete insight about how to move from your current B2B marketing state to your ideal future state:

  • How to evaluate your marketing in its current state and create the pathway to your ideal future state
  • How to more effectively leverage data and technology to make your omni-channel communications more addressable
  • How to leverage technology to make your B2B marketing more personal
  • How to engage your members and customers over time to drive long-term value

Presentations and discussions will be facilitated by leading B2B executives and include real-world examples.

The Exchange Experience