Time to meet? If you would like to schedule a meeting with Digital Pi or Merkle at the show, please contact our team at [email protected].
Dinner Invitation: Plans for Sunday evening? Join us for an evening of drinks, dinner and networking - request your invite today!
The Three Pillars for Driving Marketing Insights
You can have the best marketing technology, the greatest minds sifting data, and the most dazzling charts and graphs — but until the organization truly embraces marketing analytics as the everyday common language to drive marketing and sales improvement, the return on investment in marketing analytics people, process and technology will be low.
This workshop will provide attendees with a better understanding of how to create measurable successful marketing programs:
- Establishing your KPIs – Marketers need to understand what’s working and what’s not so they can adjust, test and optimize their strategy, tactics and resources to continuously improve.
- Building the right team – Marketing analytics can move mountains when everyone in the organization understands what the analytics mean, how to use them, and trusts in their veracity.
- Using data to create processes – Data is the currency of the next generation as processes become a hyper-critical business function.
Tom Grubb, Chief Strategy Officer
Jeff Coveney, Chief Marketing Officer
John Muehling, Vice President of Client Strategy