Merkle is looking forward to speaking at the 2019 Bridge Conference, taking place July 10-12, 2019 in National Harbor, MD.
Join Sudeshna Shen at her session, "Looking to Strengthen Constituents' Relationship with Your Organization? Start with Measuring Their Affinity Score," on Friday, July 12th at 2:00pm!
Looking to Strengthen Constituents' Relationship with Your Organization? Start with Measuring Their Affinity Score
You know donors who engage with your nonprofit will develop a stronger affinity for your mission and stick around longer. They respond at higher rates to your direct mail or digital campaigns. They give more online, attend your events and raise more money for your mission. They volunteer more time or serve as advocates championing your cause. So, how do you proactively strengthen the relationship your best donors have with you?
Start by attending this session, where you'll see how to develop an "affinity score" based on your donor's value to your organization, by measuring their level of nonfinancial engagement and retention. You'll walk away with the ability to calculate, track and act on your donor's affinity score with the goal of driving deeper engagement and higher value.
Vice President, Analytics