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Cannes Lions

June 18 - 22

Event Details

Merkle is excited to again be participating in the Cannes Lions Festival in Cannes, France.

With sessions in the DAN Beach House, panel talks in partnership with LinkedIn, the ANA and #SeeHer and a private hosted event, there is lots to engage with the Merkle team on this year! See below for information and complete the form to get further details.

Our Sessions

Date/Time: 4:00pm, June 18

Modern media has changed. Laws have changed. Consumers have changed. Marketers face decisions: do you chase scale or do you personalise? Or does this new landscape really have the ability to hit the sweet spot: personalisation at scale? Perhaps the answer lies in the creative. Perhaps it lies in experience. Or simply in trust. A brand, an agency, and two tech platforms take on the biggest conundrum facing marketers: play in the walled gardens and lose transparency or stay outside and miss the scale.

Panelists Include:

  • (Moderator) Gideon Spanier, Global Head of Media, Campaign
  • Tom Daniell, Retail and Brand Marketing Director, Aviva
  • Phil Miles, Director, Media Buying solutions, Google
  • Toccara Baker, Product Marketing, EMEA, Adobe Ad Cloud
  • Michael Komasinski, President, Merkle EMEA
Date/Time: 9:30am, June 19

Merkle and HBO sit down to talk about trends in the advertising industry, what HBO has done to stay ahead of the curve, and discussion on what's coming next.

Speakers Include:

  • Sabrina Caluori, SVP, Digital Media & Marketing, HBO 
  • Diana Pessin, VP, User Acquisition & Programmatic Buying, HBO
  • Adam Lavelle, Chief Strategy Officer & Global CMO, Merkle
Date/Time: 10:15am, June 19

In the age of accountable marketing, come learn how retailers are extracting deep insights from guest level sales data driven by their addressable media campaigns, ultimately transforming their customer, marketing, & product decisions

Presenters Include:

  1. Dave Peterson, VP, Target Media Network
  2. Adam Lavelle, Chief Strategy Officer & Global CMO, Merkle
Date/Time: 2:00pm, June 19

Join female executives from LinkedIn, USAA, Norton & LifeLock, Symantech Brands, MAD Network and Merkle for a discussion around how far the industry has come, what some leading brands are doing to combat the issues head-on, and what changes are still on the horzion.

Panelists Include:

  • (Moderator) Dalton Dorné, SVP, Marketing, Merkle Americas
  • Verchele Roberts, VP, Marketing, USAA
  • Lynne Bartron, VP, Global Brand, Norton & LifeLock Brands, Symantec Corporation
  • Jia Hyun, Head of Americas Marketing, LinkedIn
  • Coleen Kuehn, Chief Media Officer, Merkle
  • Christiana Cacciapuoti, VP, Partnerships & Platform Operations, MAD Network
Date/Time: 2:00pm, June 20

Want to know what you need to be thinking of and doing as the world of data-privacy constantly shifts? Join this panel discussion hosted on the MadHive / Gabbcon yacht to learn more about this pressing topic, and have an opportunity to get your questions answered.

Panelists Include:

  • Gabriel Greenberg, CEO & Co-Founder, Gabbcon
  • Mac Delaney, SVP, Media Investment and Innovation, Merkle
  • Gerry Bavaro, Global Chief Strategy Officer, M1
  • Ben Gott, SVP, Digital Analytics, Merkle EMEA

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