We are excited to speak at CBA LIVE 2015 taking place March 23-25 at Hilton Orlando Bonnet Creek.
Across all products, services and channels, consumers everywhere are demanding more of the brands they champion, procure and promote. Consumers are calling the shots thanks to more choices, rapidly evolving technologies and disruptive alternatives. The more we listen, learn and evolve with the consumer-centric marketplace, the brighter the retail banking industry will shine. With a focus on the consumer voice and their expectations across every channel of engagement – the retail banking industry can thrive. The consumer agenda is an opportunity to embrace and focus on what consumers care about – trust, confidence, simplicity, ease, access and convenience.
Join Merkle's Will Bordelon, Executive Vice President, Banking & Finance and Brian Morris, Partner, Management Consulting, at 4:00pm EST in the Hamiliton/Indian River room as they present "The Consumer Journey: From Couch to Branch". Circuit City, Radio Shack, and Kmart all have fallen victim to consumers shopping in the store and purchasing online. For banks, it's the opposite phenomenon - consumers are shopping online for checking accounts and other products before ever setting foot in a branch. Find out how consumers make the journey from shopping on their couch via their iPad or smartphone, to their local branch to open an account.