The Merkle team was proud to sponsor the 2017 CRMC conference taking place June 7-9, 2017 in Chicago, IL.
At this year's event we presented, "UGG: Consumer Driven Business Objectives – Loyalty That Connects." The presentation was delivered by Zach Woith, VP, Loyalty Strategy, Merkle and Carma Caughlan, Director of Consumer Engagement and Loyalty, UGG, on Thursday, June 8 at 10:00am.
UGG: Consumer Driven Business Objectives – Loyalty That Connects
Keeping up with customers in today’s hyper-connected world requires agility and foresight – consumers not only set the bar, they determine the pace. Winning is no longer driven by traditional competition, channel breadth or marketing funnels. Urgency prevails, expectations are high and consumers are savvy. Engaging the consumer now requires speed, personalization, and connected brand experiences.
Using the new UGG Rewards program as a means to collect data and drive consumer behavior across channels, join us to hear how the UGG brand evolved their vision of loyalty and is now better positioned to innovate and implement new engagement strategies for existing and prospective consumers, as well as pinpoint the next curve in the UGG customer journey.
VP Loyalty Strategy, 500friends, a Merkle Company