Cross Channel Marketing Insider Summit

February 24 - 27

Event Details

Email and Mobile: Retail’s Dynamic Duo

We're excited for Jose Cebrian, Vice President and General Manager of Email and Mobile Messaging at Merkle, to be speaking on a panel at MediaPost's Cross-Channel Marketing Insider Summit!  Jose will be joined by Keith Pape, VP, Marketing & Digital Engagement from One+K. 

On February 26th at 9:30am, Jose and Keith will discuss:

Email and Mobile: Retail’s Dynamic Duo

Online shopping continues its forward charge. Discount shopping events like Black Friday and Cyber Monday are certainly big hits for retailers, but consumers are still going to shop on their own terms. Digital coupons and discount codes will only become more important, and by extension, so too will email and mobile messaging. Increasingly, that’s the 1-2 combo consumers use to find out about savings and then act. In 2014, Forrester found that email motivated 42 percent of digital shoppers, versus 8 percent for search and Web sites. During the hefty 2014 Thanksgiving to Cyber Monday sales cycle, a whopping 50 percent of ecommerce traffic occurred on mobile devices. Substantial growth on both accounts likely persisted in 2015. With the holidays now behind us, how can marketers streamline for the rest of 2016?
 
If you're interested in speaking with Jose while at MediaPosts' Cross-Channel Marketing Insider Summmit, please contact us at events@merkleinc.com. We'll be happy to set up a time for you to meet.
 
Thank you!

 

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