Event Details
Merkle is pleased to be speaking at this year's Digital Analytics Association San Francisco Symposium being held at Golden Gate University on September 27, 2018.
The DAA Symposia bring together digital analytics, web analytics, marketing and business professionals for a day of learning, knowledge-sharing and networking.
Our Sessions
Building the Empathy Machine
Data and Analytics may seem to some as the “death of creativity”; but, this paradigm shift means Creative is more important than ever before. We’ll talk about how to get the Creatives excited about experiences powered by Machine learning and AI, and how to shift to using data and AI as the enabler of richer, more human customer experiences.
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How Personalized Experiences Lead to Repeat Customers
Maximizing the lifetime value of each existing customer can help retailers create incremental gains in the millions over time. To do this effectively comes down to strategy, and ultimately understanding your customers, their behaviors, and what drives them to purchase.
