Event Details
Merkle is pleased to be speaking at this year's Digital Analytics Association San Francisco Symposium being held at Golden Gate University on September 27, 2018.
The DAA Symposia bring together digital analytics, web analytics, marketing and business professionals for a day of learning, knowledge-sharing and networking.
Our Sessions
Building the Empathy Machine
Data and Analytics may seem to some as the “death of creativity”; but, this paradigm shift means Creative is more important than ever before. We’ll talk about how to get the Creatives excited about experiences powered by Machine learning and AI, and how to shift to using data and AI as the enabler of richer, more human customer experiences.
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How does Machine Learning Fit into Content Optimization?
Good content creation always considers audience or business interest with specific problems. As a content marketer, it’s worth your while to embrace the approaches covered here to engage your audience in a relevant and meaningful way.
Some advertisers are moving half of their search budget from Google to Amazon, say ad industry sources
Amazon's ad budgets are increasing triple digit percentages year-over-year. In some cases, brands are moving 50 to 60 percent of their Google Search ad budgets to Amazon, two media agencies noted. Merkle's Matt Mierzejewski weighs in.
