Event Details
Merkle is pleased to be speaking at this year's Digital Analytics Association San Francisco Symposium being held at Golden Gate University on September 27, 2018.
The DAA Symposia bring together digital analytics, web analytics, marketing and business professionals for a day of learning, knowledge-sharing and networking.
Our Sessions
Building the Empathy Machine
Data and Analytics may seem to some as the “death of creativity”; but, this paradigm shift means Creative is more important than ever before. We’ll talk about how to get the Creatives excited about experiences powered by Machine learning and AI, and how to shift to using data and AI as the enabler of richer, more human customer experiences.
You might also be interested in:
What the Recent Consolidation of Verizon Media Search Ads Under Bing Ads Means for the Stakeholders
With Bing Ads set to soon become the sole ad platform for search across Bing, Yahoo and AOL, we take a look at how this change stands to impact the key players across the industry.
