Merkle is looking forward to speaking at this year's Digiday Media Buying Summit, taking place March 5 - 7 in New Orleans, LA.
Please join Adam Lavelle, Merkle's Global CMO, at 9:10am on Wednesday, March 7th as he delivers a session titled People-Based Marketing: Putting customers at the center of everything. In this session, Adam will raising the question, do marketers activate true people-based marketing? The answer is that many do not focus on the customer experience. This session will discuss how great companies are establishing enterprise customer strategies; he will explore the fundamentals of both addressable advertising and personalized experiences, and how marketers and advertisers need to make each moment relevant to the individual; and will discuss the importance of loyalty and the management of customer relationships over time, in order to identify and build value for the business.
For more information on the Digiday Media Buying Summit, and to register, please visit the show site directly.