Merkle is excited to be speaking at this year's Digital Analytics Association - DC Symposium, taking place May 22, 2018 in Washington, DC.
Building the Empathy Machine
Data and Analytics may seem to some as the “death of creativity”; but, this paradigm shift means Creative is more important than ever before. We’ll talk about how to get the creatives excited about experiences powered by machine learning and AI, and how to shift to using data and AI as the enabler of richer, more human customer experiences.
Sr. Director, Personalization and Experience Optimization Strategy