We are excited to attend and speak at HSMAI's Digital Marketing Strategy Conference being held at the New York Marriott Marquis on Tuesday February 24.
This conference will provide practical information and insights that you can use to support your hotel’s guest engagement efforts with data-driven content, search, and resource allocation strategies that drive revenue and profit. It’s where you can connect with the right people and engage in meaningful, thought-provoking conversations about the most important strategic issues facing hotel marketers today.
Merkle | RKG's Ryan Gibson, EVP of Marketing Strategy, will present the case study "Discoverability in Paid Search: 4 Underutilized Tactics" at 1:00pm EST. Some of the best tactics in today’s world-class hospitality paid search programs are easy to understand, but may not be widely adopted. In this session, we’ll outline 4 key strategies for hoteliers to implement to make their program more efficient and put their brand in front of more travelers. Attendees in this presentation will walk away with tactics, examples and supporting metrics for:
- Balancing local needs with corporate brand messaging
- Dealing with travelers’ cross-device behavior by evaluating the impact with the latest tools
- Bidding paid search more effectively by leveraging audience segments and affinities