We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Digital Marketing Strategy Conference

February 24

Event Details

We are excited to attend and speak at HSMAI's Digital Marketing Strategy Conference being held at the New York Marriott Marquis on Tuesday February 24.

This conference will provide practical information and insights that you can use to support your hotel’s guest engagement efforts with data-driven content, search, and resource allocation strategies that drive revenue and profit. It’s where you can connect with the right people and engage in meaningful, thought-provoking conversations about the most important strategic issues facing hotel marketers today.

Merkle | RKG's Ryan Gibson, EVP of Marketing Strategy, will present the case study "Discoverability in Paid Search: 4 Underutilized Tactics" at 1:00pm EST. Some of the best tactics in today’s world-class hospitality paid search programs are easy to understand, but may not be widely adopted. In this session, we’ll outline 4 key strategies for hoteliers to implement to make their program more efficient and put their brand in front of more travelers.  Attendees in this presentation will walk away with tactics, examples and supporting metrics for:

  • Balancing local needs with corporate brand messaging
  • Dealing with travelers’ cross-device behavior by evaluating the impact with the latest tools
  • Bidding paid search more effectively by leveraging audience segments and affinities

Click here to register - we hope to see you there!  To schedule a meeting with a member of the Merkle team at this conference, please contact our events team at [email protected].

You might also be interested in: