Merkle is proud to be sponsoring the upcoming Digital Pharma East conference in Philadelphia, October 3 - 6. While you're there, stop by our booth to meet the team and see a demo of Merkle's Innovation Cloud (MIC) to learn how every patient and HCP interaction can be tailored to individual wants and needs.
Digital Commercial Transformation: Building Data Driven, Real-Time Marketing Capability to Anticipate Customer Needs
Presented by: Robert Johnstone, GlaxoSmithKline and Rocco Albano, VP, Digital Experience, Merkle
Pharmaceutical marketers are seeking to integrate and transform US and global marketing organizations, while adopting shared, cloud-based marketing platforms. There are expected improvements to customer experience, and delivery of the right healthcare interventions at the right time that depend on successful road mapping, obstacle handling, and integration of a broad range of cross functional talent. In this session, we will discuss GSK’s digital transformation to deliver an integrated, cross functional operating model to meet the changing customer needs in an "always on" real-time marketing environment.