Event Details
Merkle is excited to again be sponsoring and speaking at this year's Digital Pharma East, taking place in Philadelphia, PA!
This year's theme, Aligning Disruptive Innovation, Digital Health, Commercial and Customer Strategy, focuses on the key challenges facing the industry today and the potential of digital health in the future. The event is co-located with GDPR Compliance for Pharma Marketer’s Boot Camp - please click here for more information and check out Merkle's session: An Overview of the Current State of GDPR for Marketing & Digital Professionals.
Attending the conference? Meet the Merkle team - request a time to connect!
Interested in 15% off a conference pass? Complete the form to request the promo code!
Dinner Invitation: Join Merkle & Adobe for dinner on Wednesday, October 17 - request your invite today!
Our Sessions
Driving Customer Value in a New World Digital Ecosystem
Driving Customer Value in a New World Digital Ecosystem
Date/Time:
9:10am, October 18
Learn how Abbvie leverages innovative analytics to drive real customer value in a largely digital ecosystem. In this session, we explore a rep-orchestrated approach that incorporates digital tools that complement professional details and deliver an optimally orchestrated customer experience. In addition, you’ll learn to solve for issues such as rep access decline, individual tactic/content preferences, and the ability to provide added value in each interaction. The analytic model we will discuss fuels this approach and provides ongoing touchpoint optimization for each individual physician.
Speakers:
Associate Director, Abbvie Emerging Analytics
EVP, Vertical Portfolio Lead
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