Event Details
Merkle is excited to again be sponsoring and speaking at this year's Digital Pharma East, taking place in Philadelphia, PA!
This year's theme, Aligning Disruptive Innovation, Digital Health, Commercial and Customer Strategy, focuses on the key challenges facing the industry today and the potential of digital health in the future. The event is co-located with GDPR Compliance for Pharma Marketer’s Boot Camp - please click here for more information and check out Merkle's session: An Overview of the Current State of GDPR for Marketing & Digital Professionals.
Attending the conference? Meet the Merkle team - request a time to connect!
Interested in 15% off a conference pass? Complete the form to request the promo code!
Dinner Invitation: Join Merkle & Adobe for dinner on Wednesday, October 17 - request your invite today!
Our Sessions
Driving Customer Value in a New World Digital Ecosystem
Learn how Abbvie leverages innovative analytics to drive real customer value in a largely digital ecosystem. In this session, we explore a rep-orchestrated approach that incorporates digital tools that complement professional details and deliver an optimally orchestrated customer experience. In addition, you’ll learn to solve for issues such as rep access decline, individual tactic/content preferences, and the ability to provide added value in each interaction. The analytic model we will discuss fuels this approach and provides ongoing touchpoint optimization for each individual physician.
Speakers:
Senior Manager, Emerging Analytics, AbbVie
Director, Analytics, Health
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Mastering Audiences to Deliver Personalized Experiences
Learn how to deliver high-performing personalized experiences to your customers!
Creative Performance: Driving Relevant Experiences in an Era of Overload
Brands are faced with increasing levels of competition for consumer engagement. Making connections and perfect moments with the time-starved and distracted consumer will require hyper-relevant creative that is informed by data and insights. Successful marketers will shift focus away from traditional campaigns and start every process with the person at the center. This is a paradigm shift in the way marketers need to plan and produce customer experiences.
