Merkle is proud to sponsor Digital Velocity 2015 taking place April 14 -16 in San Diego, CA.
Digital Velocity is the industry’s largest gathering of digital experts focused on unified marketing, tag management, and marketing data management. The three-day conference will showcase:
• Best practices in tag management and marketing data management
• Successful use cases of unified marketing
• How to make the most of your Tealium investments
• Partners who can help propel your digital strategy
On Wednesday, April 15 at 1:15pm PT, Merkle's Zimm Zimmermann, VP, Personalization and Deckers' Joey Colman, Senior Manager of CRM Marketing, will present "5 Keys for Delivering Personalized Experiences". It seems as if every brand today is chasing the elusive goal of personalization. The market is full of vendors and agencies offering the latest technology and services to help brands tailor more relevant user experiences. Yet, companies continue to struggle with this ambitious goal. That’s because personalization requires more than just innovative technology; it requires vision, people and processes. Learn the five key steps for delivering 1:1 experiences, and hear from Deckers, a leading footwear manufacturer, on how they are using Tealium AudienceStream™ to better re-engage cart abandoners and other visitors.
You can find the Merkle team in booth #2 at this year's conference as well; make sure you stop by!