Join Merkle at the 2018 Disney Data & Analytics Conference (DDAC) taking place August 28-29 at Disney's Contemporary Resort.
Make Your Analytics Roar! Learn the latest trends and techniques in analytical tool development, scientific approaches and extracting value from data and network with over 1300 attendees!
Attending the Conference? Stop by Booth 101 and meet the Merkle team on-site! Request a meeting with the team!
Interested in 50% off a conference pass? Complete the form to request the promo code! Limited passes available.
The Future of MarTech: Clouds, AI, Connectivity, and Aligning Organizationally
The MarTech landscape is changing, its constant. We are seeing the emergence of CDPs, a more dominant positioning of AI and decision management, and platforms that enable connectivity across the entire consumer experience. These capabilities are being deployed in cloud based environments that promote marketing agility through high velocity adaption. Organizations must come to terms with the role of these capabilities and rationalize these into their suite of MarTech capabilities. They must also understand the implications to the organization.
- There are some major drivers of change in MarTech: CDPs, AI, identity management and cloud.
- These changes can be the fulcrum for both technology and organization changes
- What organizations will need to do to adapt to these changes.
Vice President, Marketing Technology