Merkle is proud to be speaking and exhibiting at the Disney Data & Analytics Conference, taking place September 11 & 12 in Orlando.
Merkle thought leaders, Andrew Hoeberichts, Senior Vice President – Travel, Media and Entertainment, Matt Mobley, Chief Marketing Technology Officer, Andy Fisher, Chief Analytics Officer, and Shirli Zelcer, Vice President – Analytics will be delivering a session titled, "Disney's Cross-Channel Consumer: Enabling synchronized connections and analytics across the enterprise".
Marketers have an unprecedented ability to speak directly with specific consumers across addressable channels and media, enabling their messages to become more relevant and their efforts more financially efficient. In this session we will discuss the methodology of connecting customer behavior and events – both online and offline – by integrating their various terrestrial, device, and digital identities. An output of this is an event stream that describes the various contacts consumers received before responding which can lead to contact optimization, such as optimal frequency capping, as well as fractional attribution that can quantify the incremental impact of each marketing activity.
- An understanding of how we connect consumer identities across offline and online, media and channels
- How to create consumer event stream that chronicles all outbound touch points
- Contact optimization recommendations
- Ability to properly assign value to each marketing activity
If you're attending this invite-only event, and would like to set up a meeting with a member of the Merkle team, please contact us today.