Merkle is looking forward to presenting at The 2015 Marketing Analytics Conference taking place March 9-11 at The Palmer House Hilton in Chicago, IL.
Listen in as Merkle's Jose Cebrian, Vice President, Email & Mobile Messaging and Jennifer Capistran, Senior Director, Analytics, Specialty Retail and Consumer Goods, present the Marketing Strategy Workshop, "The Math of Email Marketing", from 3:30pm - 5:00pm EST on Monday, March 9th.
Email marketing provides data to enable all sorts of analyses that lead to action and more revenue. This pre-conference workshop will cover email marketing data fundamentals, key metrics, and advanced analyses such as opt-out propensity, email velocity, and offline attribution of email campaigns. Case studies will be used to illustrate how to approach the analyses and highlight key learnings in each case.