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DMA Marketing Analytics Conference

March 9 - 11

Event Details

Merkle is looking forward to presenting at The 2015 Marketing Analytics Conference taking place March 9-11 at The Palmer House Hilton in Chicago, IL.

Listen in as Merkle's Jose Cebrian, Vice President, Email & Mobile Messaging and Jennifer Capistran, Senior Director, Analytics, Specialty Retail and Consumer Goods, present the Marketing Strategy Workshop, "The Math of Email Marketing", from 3:30pm - 5:00pm EST on Monday, March 9th.

Email marketing provides data to enable all sorts of analyses that lead to action and more revenue. This pre-conference workshop will cover email marketing data fundamentals, key metrics, and advanced analyses such as opt-out propensity, email velocity, and offline attribution of email campaigns. Case studies will be used to illustrate how to approach the analyses and highlight key learnings in each case.

Click here to register today. If you would like to schedule a meeting with a member of the Merkle team at this event, please contact our events team at [email protected].

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