Merkle is proud to speak at the 2019 Washington Nonprofit Conference taking place February 13-15 in Washington, DC.
This two-day event brings together fundraising and marketing professionals to exchange innovative marketing and fundraising ideas, generate insightful solutions and think creatively to help make the relationship with your donors even stronger.
Time to meet? If you would like to schedule a meeting with Merkle during the Conference, please contact our team at [email protected] - and don't forget to stop by our booth!
Dinner Invitation: Join Merkle for dinner on Wednesday, February 13 - request your invite today!
One Size Rarely Fits All: Thinking Differently To Find New Donors Hiding in Plain Sight!
As acquisition budgets get tighter, rental name universes shrink and suppressions grow, how do you sustain the momentum of your program? This presentation will show how the a large health sector non-profit has successfully found “hidden gems” – important donors and revenue – by mining their own file and leveraging collaboration across partners. By looking past traditional RFM segmentation, the American Cancer Society has developed an approach that generates a strong pool of donors from various internal sources such as lapsed donors, event participants and other sources. Through this approach, we will share how they generated double digit increases in both the percentage of donors giving and revenue generated from donors outside of their active direct marketing universe.