We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

DC Nonprofit Conference

February 13 - 15 | Washington DC

Event Details

Merkle is proud to speak at the 2019 DC Nonprofit Conference taking place February 13-15 in Washington, DC.

This two-day event brings together fundraising and marketing professionals to exchange innovative marketing and fundraising ideas, generate insightful solutions and think creatively to help make the relationship with your donors even stronger.

Time to meet? If you would like to schedule a meeting with Merkle during the Conference, please contact our team at [email protected] - and don't forget to stop by our booth!

Dinner Invitation: Join Merkle for dinner on Wednesday, February 13 - request your invite today!

Our Sessions

Location: Congressional Hall A
Date/Time: 11:45am, February 14

As acquisition budgets get tighter, rental name universes shrink and suppressions grow, how do you sustain the momentum of your program? This presentation will show how the a large health sector non-profit has successfully found “hidden gems” – important donors and revenue – by mining their own file and leveraging collaboration across partners. By looking past traditional RFM segmentation, the American Cancer Society has developed an approach that generates a strong pool of donors from various internal sources such as lapsed donors, event participants and other sources. Through this approach, we will share how they generated double digit increases in both the percentage of donors giving and revenue generated from donors outside of their active direct marketing universe.

Speakers:

Kim Chelpaty

Sr. Director, Direct Mail

Olivia Smith

VP, Client Services

Christy McWilliams

Senior Director, Client Strategy

Richard Heimsoth

Senior Director, Client Strategy

You might also be interested in: