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DMA2014 Conference & Exhibition

October 25 - 30

Event Details

Merkle is excited to be exhibiting and speaking at DMA2014 Conference & Exhibition, taking place October 25-30, 2014 at the San Diego Convention Center in San Diego, CA.

Be sure to visit us in Booth # 621 to learn more about Merkle, Connected CRM™, and how we partner with organizations across a variety of industries  to enable them to achieve competitive advantage.

On Monday, October 27 at 11:00 AM, Mary Ann Buoncristiano, Vice President, List Brokerage & Acquisition Services at Merkle will be joined by colleagues from AARP and People to People to deliver a session titled, "Leverage Data & Analytics to Drive Multichannel Acquisition Programs." This session will present a unique approach to media buying for new customer acquisition that is highly analytical and data driven. AARP and People to People will present how they leveraged the ability to understand, influence and measure consumer behavior at an individual level to inform their prospecting efforts.

Following this session, on Monday, October 27 at 12:30pm, Scott Cone, SVP, CRM Strategy and Solution Offerings High Tech / B2B Vertical Markets, will participate in the DMA's Ask the Experts Roundtable series. Scott's session, "Global Lead and Targeting Enhancement- Optimize your database" will focus on attendees learning about methods for profiling customer and prospect database to identify data quality issues and drive improvement, discovering what types of data management and data enhancement approaches can be deployed globally, and determining specific methods for defining data quality improvement plans and tying those to financial metrics at a campaign level.

Also on Monday, October 27 at 1:30pm, David Williams, Chairman & CEO at Merkle and Tom Lamb, CMO at Lowe's will come together to deliver a session focused on The Rise of the Platform Marketer: Connected CRM in a Digital World.  How do you lead a customer-centric, data-driven business strategy in a disruptive digital world?  By tying customer data to business decision-making, with Connected CRM™.  When executed successfully, this approach will create a fundamental shift in your organization, placing the customer at the heart of business strategy.  Join David & Tom as they discuss the importance of an organization’s ability to understand consumer behavior, and how to use that knowledge to create personalized experiences that drive long term customer value and sustainable competitive advantage. 

To set up a meeting with David, Scott, Mary Ann, or another member of the Merkle team at the DMA, please contact us today.  To learn more about the conference and to register, please visit their showsite directly. Use our discount code to receive $300 of the cost of your registration. Code: AN600

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