Thank you for joining us at eBev 2014!
There has never been a better time for beverage companies to be closer to their customers. The proliferation of digital and social platforms, along with the pervasive use of mobile devices, provides unprecedented access to consumers.
As beverage companies increase their marketing efforts across CRM, mobile, digital, and other channels, identifying and addressing the right audience becomes even more critical. Addressing these consumers in a one-to-one, personalized manner may seem overly complicated, but it doesn’t have to be.
By applying data and analytics to the digital audience platforms, beverage companies can now deliver targeted, personalized experiences to their most valuable consumers – at their moment of engagement. We call this Addressability at Scale (AAS) and it is the secret to building competitive advantage, brand loyalty, and increased profitability.
We invite you to learn more about Addressability and the Digital Experience. Register to access the following assets:
- Video: Addressability at Scale and the Digital Audience Platforms: Your Opportunity for Competitive Advantage
- Video: Move From Think To Know
- White Paper: 5 Tips for High-Performance Responsive Design