Merkle is proud to be speaking at the eMetrics Summit, taking place October 5 - 9, 2014 in Boston, MA.
At the eMetrics Summit, Lauren Polinsky, Sr. Account Manager, SEO, Merkle | IMPAQT, will lead a session titled, "Maximizing the Mobile Experience." You’ve got a website that fits on mobile devices, but is it optimized for the mobile experience? In this session, Lauren Polinsky uses free & paid web-based tools to find out how users access and engage with sites organically. She’ll analyze these metrics from web analytics packages to identify areas of lost ROI in the mobile experience. Join her as she walks through case studies of websites that have implemented changes based upon goal data and see how much ROI there is left on the table.