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Enterprise Data World

April 18 - 23 | Virtual

Event Details

Enterprise Data World (EDW) has been recognized as the most comprehensive educational conference on Data Management. This year’s event will offer in-depth training opportunities for data-driven professionals with live online instructor-led workshops, tutorials, product demos, case studies, and keynotes. Attendees will learn from others’ experiences so they can implement dozens of actionable takeaways.

 

Our Sessions

Location: Virtual
Date/Time: 11:00am, April 22

What are the roadblocks to power individual experiences to retain your high-value customers? Consumers demand brand experiences that address their current needs (economic, geographic, and health factors). In today’s environment, people-based marketing is no longer a “nice to have” philosophy, but is a requirement to activate meaningful and valuable experiences for individual customers. 

In this session, NBCUniversal Parks & Resorts’ (UPR) Leah van Zelm and Merkle’s Ankur Jain share how UPR has prioritized innovation and transformation across data, identity, and technology to fiercely rebound from COVID-19’s disruption. They’ll also share how a cloud-based data solution helped integrate marketing and transactional data into individual customer views.

Speakers:

Leah van Zelm

VP Analytics & Targeting, Integrated Media & Digital

Ankur Jain

Global Cloud Practice Lead

Location: Virtual
Date/Time: 3:00pm, April 22

What if you could harness the combined power of a Data Lake, Data Store, and Marketing Database to onboard your data quickly? Collecting data from many sources means it’s crucial to have a centralized, enterprise storage solution.

The platform you choose needs the agility to quickly ingest data and make it available for analysis and visualization use cases.  It should also be flexible enough to rapidly expand and include functionality such as data hygiene, identity resolution, and standard data structures—especially if your marketing team is moving towards customer-centric experiences. In this session, Srini Krishnamurthy, SVP – Data Management at Merkle will demo the Data Accelerator solution that makes this a reality in a matter of weeks, not months, so your business users can spend less time on data management and more time using the data to meet their goals.

Speaker:
Srini Krishnamurthy

Srini Krishnamurthy

SVP, Data Management, Merkle