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eTail West

February 26 - March 1 | Palm Desert, CA

Event Details

Merkle is proud to sponsor, speak and exhibit at the 2018 eTail West conference taking place February 26 - March 1 in Palm Desert, CA.

eTail is where the top minds at America's most successful retailers meet and learn. With the most disruptive content and focus on technology, eTail is designed to help you optimize the profits from your business.

Check out our session!

Merkle's Dalton Dorne, SVP, Marketing along with Ivonne Kinser, Head of Digital, Avocados From Mexico, will presenting on Tuesday, February 27 at 2:20pm.

How Avocados From Mexico Won the Super Bowl: Optimizing Digital Around Major Campaigns

The Super Bowl presents one of the biggest awareness opportunities in American marketing. It also comes with a hefty price tag. Advertisers who fail to maximize digital efforts to capitalize on awareness, leverage new audiences, and drive conversions are leaving opportunity on the table.

In this session, Avocados from Mexico will share some unique category challenges, and how they’ve leveraged the Super Bowl to find new audiences and to drive growth. Merkle will share insights from their annual Digital Bowl Report, which analyzes the digital performance of Super Bowl sponsors, and will highlight best practices for leveraging digital that marketers can apply to their own campaigns.  

Join us for dinner?

On Tuesday, February 27 at 6:30pm, Merkle's Patrick Hounsell, EVP, Head of Retail and Consumer Goods Practice, along with our partners at Adobe, will be hosting a dinner  - use the form included on this page to let us know that you are interested in joining us and to request an invitation!

     Who else will be in attendance?

  • Executives from other great retail brands
  • Digital marketing experts from both Merkle and Adobe

     Why should you join us?

  • To expand your network and build on new ideas to fuel your brand's growth in 2018
  • To discuss digital tactics and strategies with members of the Merkle and Adobe teams that are executing world-class omnichannel people-based marketing campaigns
  • To enjoy some of Palm Springs' finest award-winning cuisine, on our dime

Come say hi to the team!

Be sure to stop by booth 603/605 and say hello to the Merkle team!

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