The emergence of customer data platforms (CDPs) have become a highly desired solution as they give organizations access to 360-degree customer profiles and key insights to fuel personalized interactions across marketing, sales, service, and more. But how can you activate and optimize your use cases to quickly get the most from your investment?
Join Merkle for a virtual roundtable for senior-level marketers, analysts, and technologists who are at varying stages of a B2B CDP journey. Whether you are just starting on a customer data management journey or looking to improve an established set of high-functioning data unification process, these forums will give you a chance to hear how your industry peers are using B2B CDPs, as well as their challenges and successes along the way.
Interested in attending? Request your invite by completing the form.