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Forrester CX Summit North America

June 7 - 9 | Virtual

Event Details

This year's event focuses on bringing together CX and data-driven analytics to help practitioners shape the customer journey. Sessions will focus developing a customer journey, how to integrate data and analytics to transform customer experiences and actionable insights to drive business growth.

To view our session on-demand, please complete the form.

Our Sessions

Location: Virtual - On-demand
Date/Time: 1:00pm, June 7

Brand equity has been replaced with customer equity, and the customer experience is now front and center. From using customer lifetime value as your north star to leveraging first-party data to activate 1:1 experiences, this session will showcase how brands can move from a product-centric to a customer-centric marketing strategy.

To view our session on-demand, please complete the form.

 

Speaker:
John Stauffer

John Stauffer

Managing Director, Strategy, DEG