We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

FutureM

September 21 - 22 | Boston, MA

Event Details

Merkle is excited to be speaking at this year's FutureM, taking place in Boston on September 21 & 22.

On Thursday, September 22, John Lee, Merkle's Chief Strategy Officer, will join a panel titled, "Breaking Down the Silos - Integration & Consolidation."

You won't want to miss this lively conversation between stakeholders from all sides of the equation!

For more information about the conference please visit the FutureM site directly. For more information or to set up a meeting at the show, please complete the form below.

Our Sessions

Date/Time: 8:00am, September 22

The evolution of marketing is manifesting in a fight to maintain relevance in a world where every company is a software company – with technology that can remember, find, anticipate, recommend, remind, analyze, compute, manage, measure, and monitor.

As the industry landscape shifts, mergers and acquisitions abound, and it seems like every company is expanding its offerings. Agency holding companies are acquiring tech companies, consultants are acquiring design firms, brands are taking more capabilities in-house and so on. Is the age when you had multiple partners for your marketing and ad technology needs over? Are you expected to work with one mega corporation for all your marketing and media needs? How do the different models work? Who should you work with and how? And who will win out?

Speaker:
John Lee

John Lee

President, Merkury, Chief Product & Data Officer, Merkle