Merkle is excited to be speaking at this year's FutureM, taking place in Boston on September 21 & 22.
On Thursday, September 22, John Lee, Merkle's Chief Strategy Officer, will join a panel titled, "Breaking Down the Silos - Integration & Consolidation."
You won't want to miss this lively conversation between stakeholders from all sides of the equation!
For more information about the conference please visit the FutureM site directly. For more information or to set up a meeting at the show, please complete the form below.
Breaking Down the Silos - Integration & Consolidation
The evolution of marketing is manifesting in a fight to maintain relevance in a world where every company is a software company – with technology that can remember, find, anticipate, recommend, remind, analyze, compute, manage, measure, and monitor.
As the industry landscape shifts, mergers and acquisitions abound, and it seems like every company is expanding its offerings. Agency holding companies are acquiring tech companies, consultants are acquiring design firms, brands are taking more capabilities in-house and so on. Is the age when you had multiple partners for your marketing and ad technology needs over? Are you expected to work with one mega corporation for all your marketing and media needs? How do the different models work? Who should you work with and how? And who will win out?
President, Merkury, Chief Product & Data Officer, Merkle