This two-day event will provide attendees with insights from marketers to are delivering results, share best practices on how to get more from your martech investment, perspectives on new and emerging technologies and their impact on the tech stack and the insights on the future of B2B Marketing.
Unifying Data to Fast-Track Sales
How do you better understand customers’ journeys to personalize interactions across channels and media and inform the sales process? In this session, Merkle experts will walk through how to merge offline and online marketing data in one place to create a single view of customers’ behaviors.
This session will equip you with:
- A greater understanding of the customer journey and the technology framework that brings data and analytics together
- Organizational and capability requirements to move to automated processes and systems
- How a single view of customers and behaviors informs and empowers sales with high-value leads