Event Details
We hope you'll join us at Google's TRMENA Executive Summit taking place October 23-24 in New York City.
On Monday, October 23, at 3:15pm, Merkle's Angelina Eng, VP, Media Platforms & Operations, will be answering all of your questions around agency transformation and expectation for partners around tech adoption and servicing. Key outcomes of the conversation include:
- Bringing clients up to speed with the digital transformation that is happening in the rise of technology
- Shifting direct clients mindset towards programmatic, data integration and the power of machine learning
- Triggering organizational transformation for agencies to become programmatic solutions partners & consultants
We hope to see you there!
You might also be interested in:
The Unified Customer Experience Strategy and Why It Matters to Marketers, Part 2
Executing a unified customer experience strategy requires having the right marketing technology tools to create a single customer view, analyze disparate streams of data, and most importantly, automate decisioning.
The Modern Marketing Suite – Do We Finally Have an Alternative to the Franken-stack?
Leading MarTech software providers have long promised an integrated MarTech technology suite, allowing brands to seamlessly achieve modern marketing capabilities without building and integrating a “Franken-stack.” Through this article, Justin Wolf, Senior Director, Customer Strategy Group at Merkle will explore these Franken-stacks and what makes up a modern marketing suite.
