Merkle is pleased to be speaking on Monday November 3 at the IAB Ad Ops Summit in New York City!
Ad Operations is undergoing a paradigm shift in both structure and execution. Operations professionals are responsible for building solutions that speed up the integration processes while creating a safe and level playing field across the digital ecosystem. Operations will be the foundation for creating a technology agnostic industry that truly and finally bridges the gap between all screens. The IAB Ad Operations Summit will address the challenges facing the industry and take deep dives into how operation professionals can build the fixes for them.
Listen in as Angelina Eng, Vice President, Media Platforms & Emerging Media, Merkle and Carine Roman, Head of Global Advertising Operations, LinkedIn dicuss "Breaking Down Data - The Value of Data." During this session, an agency and publisher articulate the value of data and what it means to their operations, how user data is important in each of their contexts, and the importance of this within the supply chain.