Balancing Privacy and Personalization in the New Brand Economy
While, at first blush, privacy and personalization might seem at odds with one another, it’s clear that consumers are becoming more conscious and conscientious about protecting their privacy, yet still overwhelmingly desire tailored content and brand experiences. How can advertisers and their partners strike the right balance? This session explores what it will take for the industry to deliver meaningful communications and services without compromising the safety of consumer data.
Chief Strategy Officer, Merkury, Merkle